Why Perks Don't Build Loyalty (But This One Thing Does)
Let’s bust a myth: Perks ≠ Loyalty. Yes, the office dog is adorable. Yes, your kombucha fridge is Instagram-worthy. But if you think free snacks and flexible seating are the secret to employee retention, it's time for a wake-up call (ideally not from your barista bot). Perks attract talent. Purpose retains it. And if your best people keep leaving, chances are it’s not because the oat milk ran out—it’s because something deeper is missing. The Loyalty Gap: It’s Not About the Lattes We’ve glamorized the “cool office” culture for over a decade. Nap pods! Ping-pong tables! Craft beer on tap! But here’s the reality in 2025: Employees are over the hype. What they want now is substance. Let’s look at what really builds loyalty in today’s workplace: 1. Purpose That Resonates Employees stay where their work feels meaningful. If you can’t answer, “Why does this role matter?” then neither can they. Connect daily tasks to a bigger mission. Don’t say: “We build apps.” Say: “We help...